The number of interviews depends on your specific goals and size of your customer base. We recommend starting with at least 10 interviews to identify initial patterns, but the more interviews you conduct, the more comprehensive your insights will be. Our pay-as-you-go model allows you to scale up or down as needed.

No, there are no set-up fees or hidden costs. The initial consultation and program set-up is complimentary. You pay only for the interviews you conduct and any additional services you choose to add.

You’ll typically receive individual interview reports within 24 hours after each interview is conducted. Consolidated reports are delivered within 1-2 weeks after an order is placed.

Yes, we work with you to develop a customized interview script that addresses your specific business questions and goals. While we have a standard framework that covers key topics, we tailor the questions to your unique needs.

You pay only for completed interviews. If a buyer doesn’t show up, you don’t pay.